Knowledge - 'IKEA India - Marketing done right'

IKEA India - Marketing done right

IKEA opened its first store in India with a bang. Over 40000 people visited the Hyderabad store on Day-1 resulting in a traffic block of over 3 km.

The store refused to disclose its sales number but it is estimated to be...See more

over ₹ 1 crore on Day-1.

IKEA planned meticulously for years to enter into the Indian market. The brand can now safely say it has left a long-lasting impression on the Indian consumers

Time and again IKEA has proved companies don’t have to spend millions on advertising and won people’s hearts with their extremely cost effective and creative advertisements.

Some of the cost-effective strategies used are as follows:

Added: 5 years ago